When a golfer searches for a coach on PGA.com, our goal is to connect them with someone who is available, engaged, and ready to help. To do this, we’ve updated the way our search algorithm displays coaches in the directory. These updates are designed to prioritize actionable coaches – those who have active methods in which a golfer can connect with them.
Here’s what you need to know about how it works and how to make sure your profile gets seen.
What Does "Actionable" Mean?
A coach is considered actionable if they meet one or more of the following:
Bookable: You’ve set up online booking through PGA Coach or linked an external booking tool (like Calendly or your clubs scheduling website).
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Can Collect Leads: You’ve turned on the setting to accept lead requests from your profile.
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Has Upcoming Programs: You have upcoming group events or programs (such as PGA HOPE or PGA Jr. League) listed on your profile that golfers can enroll in.
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These factors tell PGA Coach that you’re ready to engage with potential new students – and they help prioritize your profile higher in search results in your area.
Why This Matters
This update improves the experience for both coaches and golfers:
Golfers can quickly connect with coaches who are ready to engage
Coaches who are actively using PGA Coach get greater visibility
Dead-end searches (where the coach isn’t responsive or available) are reduced
This change gives you more control over your visibility – if you’re ready to take on students, make sure your profile reflects it.
How to Make Your Profile Actionable
Here are three quick ways to become ‘actionable:’
Enable Lead Requests
Make sure your profile can accept coaching requests from interested golfers. If you have already received two leads on the PGA Coach tier, this cannot be changed unless upgraded to PGA Coach+.
Add a Booking Option
Let golfers schedule directly with you via your PGA Coach calendar or by adding an external booking link.
Bonus: PGA Coach+ Visibility Boost
If you’re a PGA Coach+ subscriber, your profile will receive additional visibility in search results. This boost is applied after the system ranks actionability and location – so it enhances, but doesn’t override, your positioning.
⛳ Still need help? You have a few options:
Send an email to support@pga.com
In the mobile app, click on More > Contact Us
In the web app, click on the chat bubble in the bottom right corner
Have ideas you want to share? That's awesome:
Email them to support@pga.com