Families use the PGA Jr. League website to compare available programs and decide which option is best for their player. Search results provide basic information about each program, including its age division, anticipated dates and location. When a consumer selects a program, they can view additional details provided by the Coach.
A complete, accurate and welcoming listing can help your program stand out and give families the information they need before registering. This article provides best practices for updating your Coach profile and completing the most important fields in the Program Details tab.
Add a current photo to your Coach profile
A current, professional headshot adds a human element to the registration experience. Parents and guardians are selecting someone who will work directly with their child, and seeing the Coach can help establish familiarity and confidence before the program begins.
To update your profile photo, follow this path:
PGA Coach Dashboard > Profile > Edit
For the best results, select a photo that:
Clearly shows your face
Is current and recognizable
Uses good lighting and an uncluttered background
Presents a friendly, professional appearance
Does not include other people
Open the Program Details tab
The remainder of this article focuses on fields found in the Program Details tab. These fields can be completed when you create a Program and edited after the Program has been published.
To open the Program Details tab, follow this path:
PGA Jr. League Coach Dashboard > Select the Location > Select the Program > Program Details
Customize Your Program
The Customize Your Program section allows you to create the name, description and benefits families will see when viewing your Program.
Program Name
Your Program Name functions as the headline for your listing. It appears in search results and is one of the first details families see when comparing Programs.
Follow these best practices:
Include the age division. Add 9U, 13U or 17U in the program name to help families quickly identify the appropriate Program and avoid beginning registration for the wrong age division.
Keep the name concise. A short, descriptive name is easier to scan and remember.
Use a consistent naming structure. If you offer multiple Programs, use names that clearly distinguish them.
Save detailed information for the Program Description. Avoid placing schedules, benefits or lengthy explanations in the Program Name.
Examples:
Green Grass Golf Club 13U Spring League
Green Grass Golf Club 17U Summer League
Green Grass 9U Beginner Program
Avoid Program Names that are unnecessarily long or do not identify the age division.
Program Description
Use the Program Description to explain what makes your Program a good fit for a player. Families should be able to understand the experience you offer, who the Program is designed for and what participation will involve.
Consider including:
Schedule structure: Expected days or times for practices, matches and other activities
Experience level: Whether the Program is intended for beginners, developing players, experienced golfers or a combination
Player development: Skills and concepts players can expect to learn, such as golf fundamentals, etiquette, sportsmanship, teamwork and tournament experience
Program format: How teams will be organized and how team play will operate
Coach background: Relevant PGA credentials, coaching experience or experience supporting youth golf
Facility information: Notable features or amenities available at the host facility
Program environment: Whether the experience is recreational, developmental, competitive or socially focused
Lead with the information families care about most. Keep paragraphs short and avoid relying on golf terminology that may be unfamiliar to new families.
Example Program Description
Green Grass Golf Club’s 13U Program provides a welcoming, team-based experience for beginner and developing golfers. Practices are expected to take place on Saturday mornings, with matches primarily held on weekends. Players will learn golf fundamentals, etiquette, sportsmanship and teamwork while participating in the PGA Jr. League scramble format. The Program is led by PGA Professionals with experience introducing young players to the game.
Only include details you can reasonably deliver. Update the description if your schedule, format or other important information changes.
What’s Included
The What’s Included fields create a bulleted list on your public Program listing. This format makes important features and benefits easy for families to scan.
Use this section to highlight specific items such as:
PGA Jr. League team kit, including two customized jerseys and headwear
Number of practices, matches or instructional sessions
Typical practice days or times
Range balls, course access or facility amenities
Instruction from PGA Professionals
Special events or player-development opportunities
Awards, meals or other Program-specific benefits
Avoid repeating entire paragraphs from the Program Description. Each entry should communicate one clear benefit or feature.
Add items to the What’s Included list
Open the Program Details tab.
Locate What’s Included under Customize Your Program.
Enter the first item in the blank field.
Select the blue Add button to create another field.
Continue adding items until the list is complete.
Press the Publishe button to save your program changes.
Each row will become a bullet point on the consumer-facing website.
Above: Multi-line entries in the What’s Included field automatically format as a bulleted list on the consumer-facing Jr. League website (below)
Complete the Season Details
Clear timing information is important to families managing work, school, travel and other activities. Providing anticipated start and end dates helps parents determine whether your Program will fit their household schedule.
Anticipated Program Start and Anticipated Program End
Use these fields to select the months in which you expect the Program to begin and end. The anticipated date range appears prominently on the Program’s public listing.
For example, selecting May as the anticipated start and June as the anticipated end will display: May – June
Even if the exact schedule has not been finalized, providing anticipated months is more useful to families than leaving the timing undetermined.
Use the Schedule for improved date ranges
Important: Scheduled events replace the anticipated month range
After you add events through the Program’s Schedule tab, the public listing will use the earliest and latest scheduled event dates instead of the months entered under Anticipated Program Start and Anticipated Program End.
For example, if the first scheduled event is May 8 and the final scheduled event is June 26, the public listing will display May 1 – June 25 instead of May – June.
Keep the Schedule tab current so the date range shown to families remains accurate.
TBD
Selecting TBD overrides the entries in the Anticipated Program Start and Anticipated Program End fields. When selected, TBD appears above the Program Name on the PGA Jr. League website.
The TBD option allows you to publish a Program before its general timing has been determined. However, it should be used only temporarily.
A family may hesitate to register if they cannot determine whether the Program will fit their schedule. If you must publish with TBD selected:
Provide any available scheduling context in the Program Description.
Finalize the anticipated start and end months as soon as possible.
Return to the Program Details tab and clear the TBD selection.
Enter the anticipated months or add confirmed events through the Schedule tab.
Leaving TBD displayed for an extended period may discourage registrations.
Review your public Program listing
After publishing or updating your Program, review it on the PGA Jr. League website from a parent's perspective.
Confirm that:
Your Coach profile includes a current photo.
The Program Name is concise and includes the age division.
The Program Description identifies the intended experience level and expected schedule.
The What’s Included list clearly explains the Program’s features and benefits.
The anticipated dates are accurate.
TBD is used only when necessary.
Scheduled events reflect the complete and current Program timeline.
Spelling, capitalization and punctuation are consistent.
All promises and included benefits are accurate.
A complete Program listing reduces uncertainty, helps families select the right experience and allows them to register with greater confidence.