Best Practices for Using Youtube to Grow Your Business: Insights from PGA Coach, Ed Schwent

If you’ve been thinking about starting a YouTube channel or sharing your coaching tips online but don’t know where to begin, you’re not alone. Many coaches feel overwhelmed by the idea of content creation. But with the right approach, it can become one of your most effective tools for student retention and lead generation.

One example is Ed Schwent, PGA, co-creator of The Golf Sensei YouTube channel. Since launching his channel in October 2023, Ed has grown to over 41,000 subscribers and nearly 7 million views, resulting in 50+ new students this year alone—from local golfers to players across the country.

Partner with Someone Who Knows Social Media

“I teamed up with a former junior golfer of mine who had YouTube experience. I focus on teaching, and he handles video production and strategy.” – Ed Schwent, PGA

If you’re not comfortable with the technical side of content creation, consider partnering with someone who is. This allows you to stay in your coaching lane while leveraging their expertise.

Talk to the Camera Like It’s a Student

Treat the camera as if it’s a lesson. Focus on delivering value in a way that feels natural to you.

Invest in Good Audio Equipment

While video quality on smartphones is excellent today, clear audio is crucial. A high-quality microphone, especially one that can handle outdoor wind noise, will significantly elevate your content.

Content Ideas are Everywhere

Your everyday lessons are a goldmine of content ideas. Common swing flaws, frequently asked questions, or student mistakes can all become video topics.

Use YouTube as a Teaching Extension

Originally, Ed created his channel to give students a place to revisit lesson concepts. Over time, it naturally evolved into a lead generation tool. Start by serving your existing students, and growth will follow.

Did you know? You can highlight a YouTube video directly on your PGA Coach profile. It’s a simple way to introduce prospective students to your teaching style and create connection before the first lesson.